The mechanics, and the rules they follow
Built the way the rules expect. On purpose.
Your bar has rules about how lawyers may pay for leads, and most lead vendors make you do the compliance thinking. We did it first, and put it on the page — because the firms we want as clients are the ones who check.
We advertise to injured people
Our consumer brands run the marketing — landing pages, guides, local campaigns — under their own names. Claimants come to us for help with funding and finding representation, and give express written consent to be contacted.
Leads route to the licensed firm
When a claimant in your territory matches your case types, the lead is delivered to you — and only you. Email, SMS, and your CRM's intake address, within seconds of submission. Duplicates are detected and never billed twice.
You sign the client. We bill a flat fee.
What happens after delivery is entirely your practice. We invoice the flat per-lead fee and the monthly licence — the same amounts whether a lead becomes a landmark verdict or nothing at all.
The compliance frame
Five things your ethics partner will ask. Here are the answers.
We never recommend, rank, or vouch
Featured placement on our consumer properties is labeled as advertising. We do not tell claimants a firm is better, best, or specially qualified — that would be an endorsement, and endorsements are where lead generation goes wrong under Rule 7.2. Placement is bought, disclosed, and neutral.
Flat fees, never contingent
Rule 7.2 permits paying the reasonable costs of advertising and lead generation. It does not permit sharing fees. Every dollar you pay us is flat and fixed in advance: the licence by the month, the lead by the unit. Nothing scales with your recoveries, and nothing in the agreement can be read that way.
Not a referral service
Several states regulate lawyer referral services, and some require bar registration. We are not one: we sell advertising space and consented leads. We do not exercise judgment about which lawyer suits which claimant, and we do not hold ourselves out to consumers as making that choice.
The claimant's consent is documented
Every lead carries express written TCPA consent with a timestamp, IP address, and user agent, retrievable on demand. If anyone ever asks your firm how it came to call a claimant, the answer is one record away.
Your advertising rules stay yours
Attorney advertising is regulated state by state, and how your firm presents itself is your responsibility. Our agreement says so plainly, and we will flag anything in our own materials that names your firm before it runs.